Thursday, November 5, 2015
Why Ferrari won't ever construct an SUV
They're the quickest rising -- and most worthwhile -- phase of the brand new-automotive market. So why is Ferrari steering clear?
Italian sports activities-automotive maker Ferrari has dominated out becoming a member of the SUV increase, though they're probably the most worthwhile autos on the planet -- and arch rival Lamborghini is poised to construct one.
Ferrari design boss Flavio Manzoni stated firm founder "Enzo Ferrari would flip in his grave" if the enduring model have been to ever construct an SUV.
When requested by News Corp Australia if Ferrari has even sketched what a possible Ferrari SUV may appear like, the design boss stated: "Never".
"It's not inside our DNA and it is not one thing we're ever going to take a look at," stated Mr Manzoni, who helped fashion the Fiat 500 and Volkswagen Golf earlier than he joined Ferrari as design director 5 years in the past.
Mr Manzoni mentioned Ferrari vehicles are all the time "two door sports activities-automobiles"
"Ferrari isn't a follower," he stated. "We can't make one thing simply because that is the traditional development. It would not be a Ferrari, Enzo Ferrari would flip in his grave." Mr Manzoni stated Ferrari vehicles are at all times "two door sports activities-vehicles". Read: This is What a Ferrari FF Crossover SUV Would Probably Look Like.
Sales of SUVs globally proceed to stun automotive business observers, with the pinnacle of Mercedes-Benz analysis and growth final week claiming the increase will "by no means finish".
In Australia SUV gross sales have greater than doubled previously 10 years and signify a couple of in three of all new passenger automobiles offered.
The temptation to money-in is so nice that even British manufacturers Bentley and Rolls-Royce -- who had beforehand dominated out SUVs -- are each getting ready to introduce tremendous-luxurious tender-roaders within the subsequent couple of years.
In 2018, sports activities-automotive maker Lamborghini is plans to introduce a showroom model of its Urus idea SUV that was first proven as a motor present tease in Beijing in 2012.
The closest Ferrari has come to constructing an SUV is the Ferrari FF, an all-wheel-drive V12-powered 4-seater than has the spaciousness of a wagon and is aimed toward rich snow-goers. It prices near $625,000.
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